How to effectively utilize Instagram stories for businesses.

Francis Juma Katambi
2 min readJul 28, 2020


It’s no secret that Stories are a big deal on Instagram. But the fact that over 400 million people use Stories daily may come as a surprise to anyone who’s been sleeping on them.

The recent explosion of storytelling content is no accident, though.

In fact, Instagram has been pushing hard for brands and users alike to hop on the Stories bandwagon.

How to effectively utilise Instagram stories for business
Instagram Story GIF
Instagram story Quizzes
Instagram story location
Instagram stories highlights
Francis Juma Katambi, Social Media Consultant



Francis Juma Katambi

I help brands and entrepreneurs that Care about their users as a UX/UI Designer and Website designer Portfolio: