How do we define customer experience? A totality of the interactions that a user has with an organization over time. Varying Scopes and Why They Matter If you consider the relationship between a person and a company across that person’s lifetime, you can define that user’s experience at three different levels: The single-interaction level, which reflects…

User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s…

Social media is used by customers throughout their end-to-end experience. Here are 6 interaction types👇 Discover Users discover your business on social media through an advertisement, your posts, or search. Identify how users might discover your business by providing content that aligns with the problem you are trying to solve for…

40% of users won’t return to the site after a bad experience And 50% of sales are lost due to bad navigation and structure.

I had an opportunity to facilitate virtual training for a youth-led organization namely Focused Youth Dynamic(FYD) on how entrepreneurs and small business owners can master social media marketing to increase their value and impact online. I thought what I shared with the trainees could be resourceful to more entrepreneurs and…

I came across Philosopher AI created by Murat Ayfer which can help you generate texts on different topics using GPT-3. I got excited and typed “Ux design and business success” Below is 80% written by a robot and 20% written by me… UX design is such an important part of…

User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction…

It’s no secret that Stories are a big deal on Instagram. But the fact that over 400 million people use Stories daily may come as a surprise to anyone who’s been sleeping on them. The recent explosion of storytelling content is no accident, though. In fact, Instagram has been pushing…

Airlines are starting to schedule international flights. Also the Tanzanian Minister for Tourism and Natural resources Dr. Hamis Kigwangala announced that tourists can enter the country starting from June. Although things may seem like they are getting back to normal for travelers but the expectation should be different, From airfares…